Passenger Experience Survey 2023
The vast potential of inflight connectivity to transform global aviation has never been in doubt. Passengers have increasingly demanded an affordable, high-quality broadband experience in the air, the kind they take for granted on the ground. Airlines want to meet this requirement and find ways to monetise the digital inflight experience. And sponsors, advertisers, retailers and affiliates recognise the value of passengers as a captive audience with a higher propensity to purchase during flights.
And yet, solutions that have attempted to effectively join up these dots have either been too complicated, too expensive, or both. Over the last few years, we’ve been talking to the industry to try and break this disconnect. Fundamentally, we have asked them one question: what do they need to ensure the true potential of inflight connectivity is fulfilled?
Working alongside our unrivalled partner ecosystem, we have developed OneFi, a new connected platform that meets the industry’s principal requirements – unlocking value and enhancing passengers’ onboard digital experience.
OneFi is a smart, customer-centric and cohesive platform that differs from other portals because it’s built with connectivity at its heart. It is uniquely designed to engage passengers through a flexible user interface that houses a breadth of content, services and calls to action and is supported by a portal that is flexible, relevant and easy to use. OneFi drives monetisation through targeted content, digital commerce, advertising and sales-lead generation providing a real opportunity for dynamic airline brands to deepen passenger engagement onboard and generate value aligned to their commercial goals. Additionally, OneFi offers the reporting and analytics to enable continuous optimisation. Airlines can even update the portal over the air, as and when they require.
Delivered directly to passengers’ own trusted devices, OneFi’s engaging user interface hosts myriad inflight services, such as Wi-Fi access, loyalty programmes, food and beverage ordering, online shopping, entertainment, destination information, contextual offers and much, much more.
OneFi’s broad range of features are available to airlines in a core platform called OneFi Connect, and six themed bundles. OneFi Connect contains the Wi-Fi plans and ISP functionality. The additional bundles can be selected individually or together, and made available for Entry into Service or added over time. The service selection is modular and completely customisable to fit in with the airline’s strategy.
The baseline product enables everything an airline needs to seamlessly integrate inflight connectivity with the portal interface and back-end. It supports the delivery of Wi-Fi packages and payment, ISP functionality and airline branding.
To respond to passengers’ growing needs to stay connected to critical information – on their own terms – this package allows airlines to share news and updates, services on arrival, inflight magazines and run passenger satisfaction surveys.
OneFi Loyalty enables airlines to use data, such as city pair and language, to tailor services and make design changes. It integrates frequent flyer programmes, so airlines can recruit and reward passengers in the air – and capture valuable data. It can also enable payment by miles.
A dynamic solution to deliver tailored and destination specific content onboard. The package offers two customisable Moving Maps, destination and flight information as well as the incorporation of live news, digital newspapers and magazines.
Airlines can unlock new revenue opportunities with the creation of an advertising platform in the sky. It supports a full end-to-end advertising solution including advert placements, server and campaign targeting and reporting.
This bundle integrates retailers to provide an onboard shopping experience complete with marketplace, promotional placements, inventory updates and payment direct from passengers’ devices. The capability can be used for food and beverage, Duty Free and third-party retailers.
This enables airlines to incorporate wireless entertainment catalogues in the same portal with inflight connectivity. Airlines can deliver streamed content straight to passengers’ own trusted devices, including movies, TV series, music, podcasts and games, from Content Service Providers and content creators.
This is a real commercial opportunity for airlines. The untapped potential of ancillary revenue can finally be realised as OneFi brings together all inflight services and partners in one place. This wide range of features enable brand marketing, calls to action and sales-lead generation. It’s a one-stop shop to monetise passenger experience.
To enable this, OneFi offers a huge range of off-the-shelf capabilities: connectivity, ISP; airline-branded GUI; CMS; back-end integration; ad server; sponsorship real estate; data capture; payment configuration; passenger list acquisition; languages; crew app and an analytics platform. The portal component was developed with Display Interactive and enables partnerships with many different service providers and the seamless integration of the airline’s own services and content.
Even before recent global events, passengers no longer viewed inflight broadband as a nice-to-have, but a must-have. The worldwide pandemic only accelerated this trend.
This reliance on and the reassurance of connectivity is central to OneFi. The passenger-centric platform is set up to use data to support new levels of personalisation for every passenger, providing a richer, more relevant inflight experience. Whether they’re a frequent flyer, or a first-time traveller, OneFi will help make their flight more enjoyable and more rewarding, increasing their likelihood to choose your airline again.
OneFi is a step change for passenger experience and inflight connectivity monetisation. By bringing together a host of inflight services under a single portal interface, we offer the complete digital platform to satisfy passenger demand and for airlines to drive engagement and revenue from inflight connectivity.
Passengers get a richer, more relevant experience. Airlines get a comprehensive and flexible platform that turns a cost into a commercial opportunity. This increases the return on their inflight connectivity investment. And advertisers and retailers get access to a captive audience with a more relaxed attitude to spending.
